Pitch yourself against the pros
The creation of a smart sensor basketball opens up a whole new world of entertainment and competition to budding NBA stars. Despite its design for use as a training ball, where improvements are made individually, 94Fifty has embraced the love of competition in sport by including the Social Challenge mode in its app. Users participate in specific drills, the results of which they then upload on Twitter with #topthat. Anyone anywhere can accept any player's challenge, creating an online realm of competitive sport, and breaking down the boundaries between those who avidly watch every game and those who represent the best basketballers in the world.
Due to the recent release of the 94Fifty basketball, this sharing technology is still in its primitive stages, relying on social media to broadcast users' results. Though currently only used as a training ball, the 94Fifty may indeed have the future potential to be used in a game situation, through specialised recognition of different player's techniques. Although not in planning at the moment, such an advancement may enable spectators at a game to track their favourite player's technique on their own 94Fifty app. Being able to analyse the technique of experts would surely provide the opportunity for improvement in amateurs' own playing styles, and perhaps set them on the path to becoming NBA or NBL champions in their own right.
